THE IMPACT OF ATTITUDE, SUBJECTIVE NORM AND SAFETY ON CONSUMERS’ PURCHASE INTENTION IN JOHOR, MALAYSIA
Journal: Malaysian E Commerce Journal (MECJ)
Author: Noreen Noor Abd Aziz, Eta Wahab, Nurul Aien Abd Aziz, Wan Haslin Aziah Wan Hassan
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
The cabinet of Malaysia has acknowledged the Halal master plan that addressed the issue of halal development such as certification, integrity, implementation, responsibilities and timeframes around May 2008. Halal products and services could be a new sector that might help Malaysia’s economic growth. Apparently, products that are permissible to be used by Muslims, or categorized it with Halal’s products are dependent on manufacturers who must follow several requirements that are restricted mostly from the ingredients until the packaging of the products. Thus, the objective of this paper is to identify the predictors that influence the intention to purchase halal cosmetic products among consumers. In this research, data was analysed using Partial Least Squares Model Analysis (PLS). Findings indicated that these three predictors have influenced the intention to purchase halal cosmetic products among consumers in Johor, Malaysia.