AIMS & SCOPE

The Malaysian E-Commerce Journal aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. The journal addresses the central challenge in e-commerce research—balancing the need for up-to-date insights with the long-term value of scholarly contributions. It seeks to foster a global research community dedicated to advancing knowledge, technology, theory, and applications in electronic commerce, particularly at the intersection of technological innovation and business strategy.

E-commerce is inherently multidisciplinary, drawing from fields such as Information Systems and Technology, Marketing, Finance, Supply Chain Management, Business Strategy, Public Policy, Computer Science, Telecommunications, and Legal Studies. The journal welcomes original research articles, reviews, case studies, and special issue proposals on emerging themes in e-commerce.

Topics of Interest

The journal covers a wide range of e-commerce topics, including but not limited to:

E-commerce models and strategies: agent-based commerce, B2C and B2B, e-business models, industry studies, case analysis.
Consumer and business insights: consumer behavior, CRM, data mining, pricing, marketing, recommender systems.
Digital economy and policy: digital divide, e-government, public policy, legal and regulatory issues.
Technologies and systems: electronic auctions, payment systems, IT and e-services, marketplaces, inter-organizational systems, process standards, protocols.
Operations and supply chain: inventory management, logistics, transformation of industries.
Security and trust: authentication, fraud prevention, credit/smart card applications.
Emerging areas: mobile commerce, ubiquitous computing, technological innovation.
Research approaches: empirical studies, behavioral studies, economic and management modeling, theory-building research.

Peer Review Policy

All peer review for the Malaysian E-Commerce Journal is conducted under a single-blind process, where reviewers are aware of the authors’ identities, but authors are not aware of the reviewers’. All submissions must be made online via Editorial Manager.