This study examines the impact of technological acceptance factors performance expectancy, effort expectancy, social influence, and facilitating conditions on the entrepreneurial performance of women entrepreneurs utilizing social media platforms in Bangladesh. The main objective is to investigate how these elements, based on the UTAUT, influence the efficacy and success of women-led enterprises in a digitally evolving economy. The study utilized a quantitative methodology to collect data from 215 women entrepreneurs using convenience sampling. Statistical analysis was conducted utilizing SPSS to evaluate reliability, correlations, regression, and ANOVA for testing hypothesized associations. Research demonstrates that performance expectancy, effort expectancy, social influence, and favorable environments exert considerable positive impacts on entrepreneurial performance. Social media involvement has shown a notable yet adverse correlation with performance, indicating that excessive use or inadequate techniques may impede rather than enhance corporate results. The study offers valuable information for policymakers, educational institutions, and support organizations to develop more focused interventions that enhance the strategic and successful utilization of social media. It emphasizes the significance of digital literacy, organized mentorship, and peer support networks for enabling women entrepreneurs in poor areas. This research is original due to its use of the UTAUT paradigm within the realm of female digital entrepreneurship and its empirical investigation of the unforeseen adverse effects of social media activity. Limitations encompass the cross-sectional design of the data, possible self-reporting biases, and a geographically restricted sample. Subsequent research should employ longitudinal or mixed method approaches to corroborate and enhance these findings.