With the development of modern science and technology and the integration of global economy, the competitive advantage of retail enterprises depends more and more on the speed, cost, service and efficiency provided by modern logistics. Therefore, retailers must have an efficient reverse logistics system in order to maintain a stable customer base and lower operating costs and maintain the competitive edge of the market. Based on the analysis of the development dilemma of reverse logistics in retail industry, this paper probes into the existing strategic models and puts forward effective management strategies, in order to provide relevant enterprises with reference advice and suggestions to achieve the goal of sustainable development.