THE DEVELOPMENT OF CORAK INSANG WEAVING CRAFT CREATIVE ECONOMY IN PONTIANAK CITY
Journal: Malaysian E Commerce Journal (MECJ)
Author: Metasari Kartika, Husna Amalya Melati, Yudithya Ratih
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
The main purpose of Regional Featured Product Development Program of Corak Insang Weaving Craft in Pontianak City is to make corak insang weaving craft as regional featured product and becomes a potential subsector creative economy in Pontianak City. This program is in sync with two non-governmental groups (Kelompok Swadaya Masyarakat, abbreviated as KSM) located in Khatulistiwa street, Sambas Jaya alley, Batulayang village, Pontianak City which are KSM Mekar II and KSM Pucuk Rebung. The economic problem faced by those partners are in verifying product and marketing. Both groups have economic potency because craftsman location is the only weaving area in Pontianak City, many costumers/guests visit, both domestic and international tourists, and many agencies, both private and governmental, have given training or support to the craftsman. Thus, a development strategy of corak insang weaving craft using quadruple helix is needed. The result of this program is the creation of derivative product of corak insang weaving, social media account to advertise the product online, and the improvement of partner’s knowledge and skill.