COMPARATIVE STUDY ON CHINESE LIVE BROADCASTING INFLUENCE UNDER EPIDEMIC
Journal: Malaysian E Commerce Journal (MECJ)
Author: Qin Lv
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Under the impact of the new coronavirus epidemic, 2020 will become the most popular year for live streaming influence. This year, various industries, platforms and brands began to sell their products in the form of live broadcast influence. In addition to the super internet celebrity, live broadcast influencers also include entrepreneurs, stars and taobao grassroot bosses. Different identities of influencers have the same purpose, that is to marketing more products. This article will conduct a comparative analysis on the current status of the four types of influencers, and finally make a future outlook and put forward the challenges of live broadcasting influence to the traditional supply chain.