RESEARCH ON THE OPTIMIZATION OF COLLEGE SECOND-HAND TRADING PLATFORM IN THE BACKGROUND OF GENERATION Z
Journal: Malaysian E Commerce Journal (MECJ)
Author: Binbin Hong, Shunyuan Lu, Linjie Feng
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
In the Background of Generation Z and low-carbon lifestyle, the second-hand market in universities has attracted attention of public. Therefore, this paper analyzes the current situation of the second-hand market in universities and finds the market has great potential, and the trading goods have a trend of diversification and high-end. It is believed that the second-hand market in universities may become a blue ocean market. At the same time, the study clarifies the problems encountered in the development of second-hand trading in universities, such as lacking of professional campus trading platform, complex product categories, uneven quality and limited by time, place et al. To deal with the problems above mentioned, we point out some suggestions, like establishing a professional second-hand trading platform, classifying and labeling products and so on. It is also suggested that students in colleges should be actively guided to have a full understanding of second-hand goods in order to better promote the healthy development of second-hand economy in colleges. Furthermore, the optimization of the universities second-hand trading platform can also enhance the environmental awareness of Generation Z and help the country vigorously develop a low-carbon economy.