ADOPTION OF ELECTRONIC PAYMENT MODE AMONG CONSUMERS OF SELECTED MEDIUM ENTERPRISES IN THE THIRD DISTRICT OF LAGUNA
Journal: Malaysian E Commerce Journal (MECJ)
Author:Alvin E. Enverga, Arthur B. Almario
This is an open access article distributed under the Creative Commons Attribution License CC BY 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
The study was carried out to ascertain the parameters influencing the use of electronic payment mechanisms to selected medium enterprises in Laguna. Descriptive – survey research method was employed in the study. A researcher-made questionnaire was used to collect the data and information needed for this investigation. The study’s participants include 374 consumers of selected medium enterprises who previously used electronic payment methods. Frequency, percentage, mean, Kruskal Wallis t-test, and effect size were the statistical methods employed. According to the findings of the study, the majority of the respondents were young and highly educated. Surprisingly, consumers were enthusiastic about utilising electronic payment methods. Consumers, on the other hand, perceived technological impediments to using electronic payment systems. Furthermore, there is a significant test of difference in perceptions of electronic payment acceptance based on age and educational attainment among medium-sized business consumers in in the third district of Laguna. Similarly, the study discovered that age is a significant factor that determines customers’ perceptions of barriers to adopting electronic payment in terms of technology in the third district of Laguna. Based on the findings, the researcher recommended that medium-sized businesses may conduct additional research, improve the platform’s usefulness and accessibility, and consider the age factor when promoting electronic payment modes in the third district of Laguna.