MARKETING MANAGEMENT PERFORMANCE ANALYSIS FOR CHIT FUND COMPANIES IN SELECTED DISTRICTS OF TAMILNADU
Journal: Malaysian E Commerce Journal (MECJ)
Author: P. Shunmugathangam
This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Chit funds have been a popular savings scheme in several parts of India for generations together now. It has paved its way as a convenient finance option amongst businessmen, small scale industrialists, and other small-time investors. Though very often shrouded by news of fraudulence, they have still managed to retain their popularity. So, what exactly are chit funds and how efficient a financial tool is it? Read on to find out more. Chit funds evolved years ago, when the present system of banking did not exist. Few families in a village would get together to form a chit or a group, to save money and to avail of loans amongst the group formed. A sensible person is chosen to manage the group. This informal system of saving prevailed only on trust. This study is to evaluate the “A Marketing Management Performance Analysis of Registered Chit Funds Companies in Tamilnadu.” The research concentrates on the financial performance of registered and unregistered chit fund marketing performance of chit fund companies. The area of the study is Trichy, Tripur and Erode in registered, unregistered chit fund companies and ge neral public also covered this area. The research is to identify what are the marketing management performances to make in the registered and unregistered chit fund companies and to compare the performance of registered and unregistered chit fund companies’ subscribers.