| No | Content | Download | Pages |
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| Editorial MECJ |  |
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| 1 | ONLINE PURCHASE INVOLVEMENT AND INTENTION TO PURCHASE USING ONLINE SHOPPING PLATFORMS OF MILLENNIALS IN THE 3RD DISTRICT OF LAGUNA Riza Marie V. De Asis-Banayo DOI :10.26480/mecj.01.2025.01.06 Visitor download : 91 |
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01-06 |
| 2 | UNDERSTANDING THE ROLE OF SOCIAL MEDIA INFLUENCERS AND CULTURAL VALUES ON CONSUMER PURCHASE BEHAVIOR: A QUALITATIVE STUDY IN BRUNEI DARUSSALAM Frah Rukhsar Khan, Siew Poh Phung, Valliappan Raju DOI :10.26480/mecj.01.2025.07.10 Visitor download : 110 |
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07-10 |
| 3 | RETAIL ATMOSPHERICS AS DRIVING FACTORS BEHIND THE ATTRACTIVENESS OF PHYSICAL FASHION RETAIL STORES IN SOUTH AFRICA Roland Goldberg, Aldi van Wyk DOI :10.26480/mecj.01.2025.11.15 Visitor download : 83 |
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11-15 |
| 4 | EXAMINING THE IMPACT OF SOCIAL MEDIA PERCEPTION AND ENGAGEMENT ON THE ENTREPRENEURIAL PERFORMANCE OF WOMEN IN A DEVELOPING ECONOMY Sunity Halder, Abu Bakar Abdul Hamid, Huam Hon Tat DOI :10.26480/mecj.01.2025.16.25 Visitor download : 82 |
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16-25 |
| 5 | EVALUATING THE IMPACT OF VIRTUAL REALITY TRAINING ON WORKFORCE SKILL DEVELOPMENT IN EMERGING ECONOMIES Onum Friday Okoh, Agama Omachi DOI :10.26480/mecj.01.2025.26.34 Visitor download : 59 |
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26-34 |
| 6 | DIGITAL PLATFORMS AND ALGORITHMIC PRICING: INVESTIGATING MARKET EFFICIENCY AND CONSUMER WELFARE IN THE AGE OF BIG DATA Israel Grace, Onum Friday Okoh DOI :10.26480/mecj.02.2025.35.43 Visitor download : 81 |
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35-43 |
| 7 | CYBERSECURITY INVESTMENTS AND ECONOMIC PERFORMANCE: EVALUATING COST-BENEFIT TRADE-OFFS IN THE DIGITAL ECONOMY Israel Grace, Onum Friday Okoh DOI :10.26480/mecj.02.2025.44.52 Visitor download : 65 |
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44-52 |
| 8 | INTEGRATING AGILE AND DESIGN THINKING WITH SECURE DEVSECOPS FOR INNOVATION ACCELERATION IN FINTECH API-DRIVEN STARTUPS Martina Ononiwu, Tony Isioma Azonuche, Joy Onma Enyejo, Onum Friday Okoh DOI :10.26480/mecj.02.2025.53.62 Visitor download : 25 |
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53-62 |
| 9 | A BIBLIOMETRIC ANALYSIS OF E-COMMERCE PLATFORMS ON MARKET ACCESS OF INFORMAL ENTERPRISES IN DEVELOPING COUNTRIES (2006-2025) Fred Konneh Songa Monson, Alimamy Thomas Momodu, Ibrahim Massaquoi, Sylvester Edmond Saidu DOI :10.26480/mecj.02.2025.63.73 Visitor download : 23 |
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63-73 |
| 10 | THE ROLE OF MESSAGE-SENDING SKILLS IN LISTENING AND FEEDBACK: EVIDENCE FROM A MEDIATION ANALYSIS IN THE RETAIL INDUSTRY Mpumelelo Longweni, Lerato Education Mdaka DOI :10.26480/mecj.02.2025.74.80 Visitor download : 21 |
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74-80 |